Strategic dominance is not about size nor even market share. In fact, size can go against you, becoming inflexible to market demands and putting greater distance between you and your customers. Real strategic dominance is about success – ensuring that every spend on marketing brings a return. Strategic dominance is about having a value proposition which is relevant to your audience, turning each contact made from a cold prospect into a receptive customer. Its about nurturing and managing relationships. Learn how you can dominate through strategic planning and a thorough understanding of your audience and brand proposition.