Find the difference between being noticed and being remembered. Does the customer feel your brand at every stage of the journey? Can you describe your brand? Does the description make the customer feel valued? Does the brand personality resonate with those who might support it? Brand communication isn’t about shouting, its about listening. Brand management is ensuring fluidity of core strengths throughout the organisation, transferring these connections through every vein. Brand value isn’t about hunting down sales, its about emotional connections which change perceptions for life and survive through generations.