What are your strengths? What is it you are selling? More to the point, what is it they are buying? Better still ‘what is it they are buying into’?
What is your proposition and what situation or challenge do they face that requires this proposition? Good communication is planned and it delivers. Are you communicating a message or a story? Do you concentrate on visual design or can you engage all of the senses? Communication is about discovering innovative ways to interact which truly engage the audience. Effective communication is built on an in-depth understanding of target markets – and of their markets and their goals. Do you use a single channel at a time, or do you develop cross-channel marketing strategies? Good communication creates images, inspiration, intrigue, new vision, empathy, stirs emotions and feelings; and can unearth shared values and ultimately build trust. Good communication creates lasting, valuable relationships.